THE CONTENT STRUGGLE IS REAL
But not for long. I’m here to help!
We’re a good fit if…
You’re looking to reach travelers who love unique experiences, are tired of big box hotels with no personality and are willing to invest for comfort
Demographically, you focus on premium to luxury travelers but understand the importance of raising awareness with HENRY’s (high-earning-not-rich-yet) as their travel budgets (and loyalty) are still being established
You want to leverage authentic content to reach your audience via social media and value partnerships with creators who have the pulse of what audiences are loving on platforms like TikTok and Instagram
WHY ME?
I am a full time content creator with over 7M views in the last 2 years. But even before I was creating content, I worked on the agency side for a digital marketing agency specializing in social media and influencer collaborations. I understand the brand, agency and content creator perspective, so the process can be easier on everybody.
I’ve collected examples of all the types of content I create - photo, video and written, so you can make sure we’re a good fit.
HOW IT WORKS
I can create photo, video or written content for your brand for use in organic and paid media. If you are interested (but not required), I am also open to posting certain content on my social media (in addition to It’s My Travel Era, I also manage another general lifestyle account).
Details regarding those handles and audience are below.
AUDIENCE STATS
When working together, you can choose between getting content for use on your owned and operated channels only OR leveraging my social handles for additional reach and engagement. I manage two sets of social accounts, with over 112K followers and over a 5% engagement rate.
If you are interested in leveraging these, please mention in your outreach and I can provide additional detail to make sure my audience is a good fit for your brand!
47% 25-34 years old
93% female
Top Cities: Chicago, Houston, LA
Content for Hotels
Authentic Integration (Single Feature)
This format performs well because it offers valuable content for all viewers but the visual feature of the property means that interested viewers can still find the property via tags on the post and in the caption.
Authentic Integration (Mixed Feature)
Utilizing the top performing “vlog” format, this leverages storytelling for higher user engagement. In these videos, multiple locations are typically features (so this is a great part of a larger package where the property might feature more prominently).
Direct Property Review
These videos are a solo highlight of the property and can be tailored to specific amenities or features that are of high priority. Formats can vary with more “montage” style (using music as background) or a “review” style (using a custom voiceover describing the property).
Sample Hotel Photo Content
Content for Restaurants
Sample Restaurant Photo Content
Authentic Integration (Single Feature)
This format performs well because the location is positioned as the solution to a common question rather than directly promoting the property. The restaurant is featured visually but details mentioned via tags on the post and in the caption.
Luxury Aesthetic Montage
If your brand really leans luxury, sometimes less ism more with explanation. The highly curated, minimalist montage style can let the property shine, while still featuring key design or food elements of the restaurant.
Direct Property Review
These videos are a solo highlight of the restaurant and can be tailored to specific menu items or occasions that are of high priority. Formats can use more “montage” style (using music + text) or a “review” style (using a custom voiceover describing the property).
MORE VIDEO CONTENT
MORE PHOTO CONTENT
